Excellent firms don’t believe in excellence – only in constant improvement and constant change.
Major change is always difficult. While the status quo may be incredibly boring, we tend to feel more comfortable doing things the way we have always done them. Anything new has that huge element of the unknown. We can conjure up all kinds of horrible outcomes when management announces that change is coming. But this is the glass-is-half empty view of change. Organizations don’t implement change efforts for the sake of change. There had better be a good reason! However, it is going to take time for the majority of the people in the organization to see that good reason. A top goal for developing a solid Change Management plan is to keep business going smoothly during the project. Since change makes people nervous, it can lower productivity. So Change Management Planning is critical to the success of major endeavors. What are the key elements of a good change management plan?
1. The leaders lead the change. We have all seen plans fizzle when they didn’t have the proper executive backing
2. In planning for change, understand how the employees will view the change – conduct stakeholder analysis. Make plans for dealing with issues and risks.
3. Convey very clear actionable goals to everyone. Make sure that the value proposition is clear to everyone and relate the change to corporate strategy.
4. Think of the plan as a marketing campaign as this is the best way to “sell” the organization on the value of the improvement.
This planning is targeted at keeping business productivity up while undergoing major change. You won’t make everyone on staff happy but that is not realistic anyway!